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Logo Pandit Deendayal Upadhyay was the leader of the Bharatiya Jana Sangh from 1953 to 1968. A profound philosopher, organiser par excellence and a leader who maintained the highest standards of personal integrity, he has been the source of ideological guidance and moral inspiration for the BJP since its inception. His treatise Integral Humanism, which is a critique of both communism and capitalism, provides a holistic alternative perspective for political action and statecraft consistent with the laws of Creation and the universal needs of the human race.

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